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Rossi argues that there is no single ingredient behind the operator’s success in Peru. Betsson has made Peru a key growth market in LatAm, which for the first time in Q2 took over as its largest region by revenue, accounting for 36% of its Q2 revenue at €310.2 million.
“I always like to say that it’s a mix of different factors,” Rossi suggests. “As a matter of fact, Peru has always been one of our driving markets in LatAm, and you always have the attention from the business to be kept on a quite substantial level of investment.
“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.
About Chiquito 2
A pro-gaming political action committee has launched a campaign to persuade Allen County voters to approve a casino referendum on the November ballot.
Vote Yes for Allen County Casino recently unveiled a 90-second advertisement that promotes the possible economic benefits of bringing a gaming resort to Indiana’s third-most populous county.
The campaign claims that a casino in or near Fort Wayne, the second-largest city in the Hoosier State, could create 2,000 new permanent jobs and generate more than $100 million annually in new government revenue without raising taxes.
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“They’re different costumes on gambling,” he said. “Some have high heels and a tiara and others have on miniskirts or a bikini.”
Asked by Hall on how Texas should proceed moving forward, York advised that the state should seek an order that would require prediction markets to geofence their platforms from operating statewide. York also prefers the pursuit of litigation against prediction markets in state court, rather than the federal circuit, where state attorney generals have been less successful.
“Prediction markets think they can mess with Texas,” York said. “I hope you prove them wrong.”
